Crossover | Millennium Live: Email Marketing: Extracting More Juice From The Squeeze
Update: 2025-09-04
Description
Danielle and Guy were thrilled to be guests on the Millennium Alliance Podcast, where today’s top thought-leaders in the digital space come together to share bold ideas, strategies, and actionable insights.
On this episode, they unpacked one of the most pressing questions in digital marketing today: How do you get C-level executives to truly understand—and invest in—the value of email?
Danielle breaks down the tools and strategies marketers can use to make email’s impact crystal clear, from revenue contribution to brand awareness. Guy takes us deeper into KPIs that move the needle, from subscriber lifetime value to accessibility, and reveals how AI is reshaping the future of email performance. Join us for an insightful discussion on #millenniumlive!
Listen to the Millennium Alliance Podcast here: https://podcast.ausha.co/millennium-live-a-leadership-discovery-podcast
Topics we Discuss:
Topics we Discuss:
(02:21 ): Metrics that get execs’ attention
(04:38 ): How to speak the C-level language
(06:50 ): Are these email ROI numbers too good to be true?
(09:00 ): The email marketing attribution struggle
(10:48 ): The most important KPIs for email marketers
(15:02 ): Diving into impact metrics
(17:34 ): Multi-channel amplification through email marketing
(19:09 ): Exploring AI tools for email marketing
(22:40 ): Identifying email marketing pain points
(25:04 ): Quick wins that move the ROI needle today
(33:58 ): The legal implications of stretching the truth on your subscribers
(36:38 ): Email After Hours
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
- Hit like and subscribe on YouTube
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
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